How We Helped Pie Tax Tell Their Story

Pie Tax is a modern UK tax service led by accountant and creator Tommy McNally, known for simplifying tax for freelancers and small businesses. They’ve built trust by offering clear guidance, quick support, and an easy digital experience—helping thousands reclaim money they didn’t know they were owed. With a strong online community and a mission to make tax simple and human, Pie Tax continues to modernize the accounting space.

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How We Helped Pie Tax Tell Their Story
100k+ Followers on Instagram
Core Video Services
Podcasts, short-form clips and promotional videos

About the Client

Pie Tax
Pie Tax
taxes taxes, easy as 30 employees

Pie Tax is a modern UK tax service led by accountant and creator Tommy McNally, known for simplifying tax for freelancers and small businesses. They’ve built trust by offering clear guidance, quick support, and an easy digital experience—helping thousands reclaim money they didn’t know they were owed. With a strong online community and a mission to make tax simple and human, Pie Tax continues to modernize the accounting space.

The Challenge

Pie Tax had valuable tax expertise but needed a consistent video strategy to turn that knowledge into clear, engaging content for a wider online audience.

1
Turning Complex Tax Topics Into Engaging Content
Tax can feel complicated and overwhelming. Pie Tax needed polished podcast episodes, promotional videos, and short-form content that made complex topics simple, human, and easy to understand while keeping viewers engaged across multiple platforms.

Our Solution

We built a complete video content system that transformed Pie Tax’s expertise into clear, engaging, and platform-ready content.

Content Strategy & Production

We edited long-form podcast episodes with strong hooks, clean audio, and engaging pacing. We then repurposed key moments into short-form videos and created polished promotional assets tailored for TikTok, Instagram, Facebook, and YouTube.

The Outcome

Pie Tax gained a consistent stream of polished, engaging video content that made complex tax topics easier to understand. The improved podcast structure, platform-ready short-form clips, and promotional videos strengthened its digital presence and helped the brand connect with a wider audience.

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Hi, my name is Tommy. I'm the founder of Pie, the UK's first tax app. We have been using Sam for around a year now. He's helped us grow our Tax Queen page on Instagram to 100,000 followers. In this last month alone, we've just reached 14 million views on Instagram alone. And it's all down to Sam and his team's amazing work. They are by far the best editors I've I've been around. found us in a competition and they stand out amongst the best. Uh they have great value and their editing skills are second to none. They deliver uh quality content very very quickly and they're always quick to answer any questions. They're amazing. I am their biggest fan and I'll be using Sam and he's amazing team for life. Guys, you're in great hands.

Tommy Mcnally
Tommy Mcnally
Founder - Pie Tax
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